Connecting farmers and artisans to consumers through a sustainable shop.
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La Cerca
Pesaro e Urbino, Marche, Italy
Alessandro Benvenuti
SIMPLICITY. GENUINENESS. AUTHENTICITY.
A love for a simple lifestyle, for a genuine and intimate relationship and for the safeguard of authentic flavours. We try to spread those values and transmit the emotions we experience everyday searching for truffles such as: the inner peace revealing itself in the woodland, the pleasure of smelling of the soil, the happiness in seeing the dog wagging, the surprise of being enchanted by the nature every day…
Truffle’s unique and intense taste is the peak of a multisensory experience that takes us from the table to the woodland, where the silence is broken just by the steps of a man and his dogs and where our story of passion, respect and preservation begins. Our activity tells a love story about an ancient tradition, handed down from father to son. It tells the story of a special couple: the dog and his owner, bound by a great complicity, searching together for that hidden fruit that is worth the efforts and sacrifices.
La Cerca aims also to show what it is wrong with this world, where the common prosperity and respect for the land are often subjected to personal gain.
La Cerca Tartufi Products
